Lifecycle Maps
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Overview
Section titled “Overview”Lifecycle maps align business outcomes with user milestones and define when to trigger messages and interventions.
Key principles
Section titled “Key principles”- Stage definitions are unambiguous and data-backed.
- Triggers are event- or state-based, not time-only.
- Messages are contextual to the user’s last action and predicted next best action.
Quality checks
Section titled “Quality checks”- Each stage has entry/exit criteria and a primary KPI.
- All triggers reference canonical events and properties.
- No overlap that would double-message the same user.
Common pitfalls
Section titled “Common pitfalls”- Time-based drips ignoring user behavior.
- Conflicting triggers across channels.
- Missing guardrails to avoid over-messaging.
When to use / not to
Section titled “When to use / not to”Use to standardize CRM and lifecycle programs. Not for single-campaign planning without lifecycle context.