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Privacy & Consent

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Framework for collecting, storing, and enforcing user consent across analytics and activation.

  • Consent states: granted, denied, unknown, with timestamps and jurisdiction.
  • Purposes: analytics, ads, personalization, communications.
  • Enforcement: client gating, server filtering, downstream propagation.
  • Deny by default where jurisdiction requires; log proof-of-consent.
  • Respect revocation promptly and propagate to sinks.
  • CMP integrates with Tag Manager and server collector; consent attached to events.
  • Avoid storing raw PII unless necessary; document retention and access controls.