Reactivation Campaign
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Objectives
Section titled “Objectives”Re-engage dormant or churned users with relevant value and timing.
Approach
Section titled “Approach”- Segment by reason for inactivity; tailor message and channel accordingly.
- Targeting: inactivity windows, last feature used, lifecycle stage.
- Offers: education, new features, incentives, or concierge help.
- Channels: email, in-app, paid custom audiences.
- Safeguards: frequency caps, exclusion lists, consent.
Metrics
Section titled “Metrics”- Re-activation rate, revenue reactivated, long-term retention.
- Incentive dependency; list fatigue; compliance issues.