Vibe 101: Narrative, Energy, and Resonance
Overview
Section titled “Overview”Vibe 101 establishes how narrative, offer, and creative interact to create measurable resonance across channels.
Key principles
Section titled “Key principles”- Narrative → hook → variation ladder.
- Offers are testable units with clear value and friction.
- Measurement favors downstream conversions over CTR.
Quality checks
Section titled “Quality checks”- Each experiment links to hypothesis, asset IDs, and KPIs.
- Variants share a common concept; only one factor changes.
- Postmortems include keep/kill decisions.
Common pitfalls
Section titled “Common pitfalls”- Testing too many factors at once.
- Ignoring audience fatigue and frequency.
- Over-indexing on creative trends without ICP evidence.
When to use / not to
Section titled “When to use / not to”Use to align growth, product, and creative on a shared vocabulary. Don’t use as a substitute for positioning work.