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Data Retention

Rules for how long data is kept, where, and how it is deleted or anonymized.

  • Categories: events, identifiers, content, logs, backups.
  • Periods: default retention per category and per environment.
  • Deletion: soft vs hard delete, anonymization, irreversible IDs.
  • Backups: rotation, encryption, and restore testing.
  • Keep only what’s necessary; align with legal and business requirements.
  • 13-month event retention; 30-day log retention; 90-day encrypted backups.
  • Some tools restrict retention options; document exceptions.