Composable CDP
Overview
Section titled “Overview”A composable CDP stitches identity, events, attributes, and activation using interchangeable tools with strict interfaces.
Key principles
Section titled “Key principles”- Contracts over tools: define schemas, SLAs, and ownership first.
- Modular architecture: collection, storage, modeling, activation as separable layers.
- Governance: privacy, consent, and lineage baked into pipelines.
Quality checks
Section titled “Quality checks”- Canonical event and identity schemas versioned.
- Data freshness and completeness alerts.
- Backfills and replay procedures documented.
Common pitfalls
Section titled “Common pitfalls”- Tool-led architecture without data contracts.
- Opaque transformations and missing lineage.
When to use / not to
Section titled “When to use / not to”Use when flexibility and cost control are priorities. Not ideal if a managed CDP already satisfies needs.