GEO: get cited by ChatGPT, Perplexity and Gemini
GEO (Generative Engine Optimization) is the work of getting your brand named and cited in AI answers. Every day we measure what ChatGPT Search, Perplexity, Gemini, Microsoft Copilot, Google AI Mode and Google AI Overview answer to your buyers' questions, and we work on your site, your content and third-party sources so you appear more often, and ahead of your competitors.
The AI engines we monitor
What is GEO and why does it matter now?
GEO is optimization for generative engines: when someone asks an AI for a recommendation in your market, it makes the answer name your brand and cite your pages as a source.
It matters now because more and more buyers start with a question to an AI assistant instead of a list of links. The answer suggests a handful of names: if you are not there, you are not considered, and no traditional analytics tool tells you when it happens.
SEO is still the foundation, but on its own it is not enough: AI systems decide who to name and which sources to cite by their own criteria.
Read how GEO and SEO differ →Which AI engines do we work on: ChatGPT, Gemini, Perplexity, Copilot and Google
ChatGPT
With search on, it cites the pages it finds on the web; without it, it answers from what the model learned.
How to appear →Perplexity
Searches the web in real time and shows sources as numbered citations: being among the pages it reads is what counts.
How to appear →Gemini
Google's assistant: it relies on Google Search for up-to-date information.
How to appear →Microsoft Copilot
Microsoft's assistant: it is built on Bing search, so your Bing visibility matters.
How to appear →Google AI Overviews and AI Mode
AI answers inside Google Search: they start from Google's ranking systems and explore several sub-questions.
How to appear →How do we work?
Five steps, always the same, adapted to your market: from an initial audit to a monthly report with the next priorities.
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1. Audit
We measure your current visibility in AI answers and run an AEO audit of your site: llms.txt, AI-crawler access, structured data, content and rendering.
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2. Questions
Together we define the questions your buyers really ask, by buyer profile, country and language, starting from the high-intent questions in your niche.
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3. Daily monitoring
Every day we ask those questions to the AI engines and record, for each answer, whether you are named, your position against competitors, the tone and the sources cited.
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4. Content and citations
We work on citation opportunities: the sources AI engines use when they cite your competitors but not you. We improve your pages, create content and build a presence on the sources that matter.
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5. Monthly report
Every month you get a report in PDF and CSV, in English or Italian, with how the metrics moved, the work done and the next priorities.
What do we measure?
We measure how often AI engines name you, in what position and next to which competitors. A few clear numbers, calculated every day on your questions.
For each answer we record
- whether your brand is named
- your position against competitors
- the tone used about you
- the sources cited
Mention rate
In how many answers, out of the total, your brand appears.
Share of voice
Your slice of all mentions compared with your competitors: how much space you take in the answers.
Average position
When you are named, where you land in the list: first, second, or at the bottom.
Visibility score 0–100
A single index that sums up your visibility, to compare periods, AI engines and markets at a glance.
Trends and alerts
How the metrics change day by day, with an alert when your visibility goes up or down.
Citation opportunities
The sources AI engines cite when they name your competitors but not you: a concrete list of next actions.
What tool do we use?
We work with Growthclan GEO, the proprietary platform we built in-house to follow every client in a tailored way. It is not software for sale: it is the tool we use to deliver the service.
- Daily tracking of AI answers by country and language, in Italy and abroad
- Question variants by buyer profile
- Research into the high-intent questions of your niche
- Competitor battlecards
- AEO site audit: llms.txt, AI-crawler access, structured data, content and rendering
- SRO analysis: why a page is chosen by AI engines, or why not
- Monthly report in PDF and CSV, in English and Italian
Built on Bladesmith technology.
Who is the GEO service for?
B2B companies
Buyers ask AI engines which vendors to consider. If you are not in the answer, you don't make the shortlist.
E-commerce
Questions like “what is the best… for…” and product comparisons increasingly end in an AI answer.
Local services
Firms, clinics, agencies: when asked “who do you recommend in [city]?”, AI engines answer with a few names.
Brands selling abroad
Answers change from one country and language to another: we monitor each market separately.
We work remotely with companies across Italy: find your city →
How does it connect to SEO, content and digital PR?
GEO does not replace your other channels: it uses them as levers. Each lever grows your citations where AI engines look for them.
SEO
Crawlable, fast, well-ranked pages are the first ones AI engines find when they search the web.
SEO consulting →Content
Direct answers, comparisons, data and FAQs: content written to be cited, on the questions we measure.
Demand and content →Digital PR
Mentions on the third-party sources AI engines cite for your market: publications, comparisons, rankings, communities.
GEO FAQ
What is GEO in simple terms?
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It is the work of getting your brand into AI answers. When a buyer asks ChatGPT, Perplexity or Gemini for a recommendation in your market, GEO aims to make the answer name you and cite your pages.
How is GEO different from SEO?
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SEO gets you found among a search engine's results; GEO gets you named and cited in AI-generated answers. They share foundations, but GEO has its own questions, signals and metrics.
Which AI engines do you monitor my brand on?
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ChatGPT Search, Perplexity, Gemini, Microsoft Copilot, Google AI Mode and Google AI Overview.
How often do you measure?
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Every day. We ask your questions to the AI engines for each agreed country and language and record mentions, position, tone and cited sources.
Can you guarantee ChatGPT will name my brand?
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No. Nobody controls what an AI answers, and answers change over time. We can measure your visibility every day, work on the signals AI engines rely on and show you the trend.
Can I use the platform myself?
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No: Growthclan GEO is not software for sale, it is the tool we use to deliver the service. Every month you get the report in PDF and CSV, in English or Italian.
Do you work on markets outside Italy?
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Yes. Tracking is by country and language, in Italy and abroad, because AI engines answer differently from one market to another.
How do we start?
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With the free AI visibility audit: we show you how AI engines name you today on the main questions of your market, against 3 competitors, and the 3 actions to take first.
How often do AI engines name you today?
Request the free audit: the top 10 questions in your market, how often you are named against 3 competitors, the sources that leave you out and 3 priority actions.