How to appear in Gemini's answers
Gemini, Google's AI assistant, uses Google Search to ground its answers in up-to-date information. To appear you need the same foundations as on Google, indexed, helpful and clear pages, plus content written to be quoted and consistent brand information. Watch Google-Extended: Google says it controls the use of content for Gemini. We measure every day what Gemini answers to the questions in your market.
How does Gemini decide what to answer?
Gemini combines what the model learned with information retrieved from Google Search at the time of the question. Pages Google considers relevant and reliable are therefore the natural candidates for its answers.
Google-Extended is the robots.txt token that lets you decide whether your content can be used for Gemini; Google specifies that it does not affect presence in Google Search. If you block it, weigh the effect on your Gemini visibility.
What to check for Gemini
- Pages indexed and healthy for Google: Search Console, sitemap, canonicals
- A deliberate decision on Google-Extended in robots.txt
- Direct answers, data and FAQs on customer questions
- Organization, Product or Service structured data consistent with the text
- Consistent brand information in the sources Google knows
Crawlers and tokens to know
- Googlebot
- Google-Extended
What do we measure on Gemini?
Every day we ask Gemini your buyers' questions, by country and language, and record for each answer whether you are named, your position against competitors, the tone and the cited sources. From that we derive mention rate, share of voice, average position and a 0–100 visibility score, with alerts when something changes.
Gemini FAQ
Are Gemini and Google AI Overviews the same thing?
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No. Gemini is Google's conversational assistant; AI Overviews and AI Mode are Google Search features. Both rely on Search, but they are different products and should be tracked separately.
If I block Google-Extended, do I disappear from Google?
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No: Google states that Google-Extended does not affect presence in Google Search. It concerns the use of content for Gemini.
Is SEO for Google enough for Gemini?
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It is the foundation, but not enough: to be quoted you also need direct answers, quotable data and consistent brand information.
The other AI engines we monitor
ChatGPT
With search on, it cites the pages it finds on the web; without it, it answers from what the model learned.
Perplexity
Searches the web in real time and shows sources as numbered citations: being among the pages it reads is what counts.
Microsoft Copilot
Microsoft's assistant: it is built on Bing search, so your Bing visibility matters.
Google AI Overviews and AI Mode
AI answers inside Google Search: they start from Google's ranking systems and explore several sub-questions.
How often does Gemini name you today?
The free audit shows how the main AI engines answer the top 10 questions in your market, against 3 competitors, with 3 priority actions.